They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity.
But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. That might have been the end of a classic success story. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. “The most enrapturing book about Silicon Valley drama since Hatching Twitter” ( Fortune), No Filter “pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not” ( The New York Times). In this “sequel to The Social Network ” ( The New York Times ), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award
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